Apple buys Chomp app discovery search engine

Apple is trying to bring order to its app shop by buying app-discovery engine Chomp.

It uses a proprietary algorithm to “learn the functions and topics of apps.” You can then search the app shop with broad phrases like “tip calculators” or “chat” and discover great, relevant outcomes, according to their web site.

What is Chomp

It has app search engines for iPhone and iPad app stores, and also for the Android market. Apple paid about $50 million for the business, according to unnamed sources quoted by Bloomberg Company Week. They have confirmed the acquisition yesterday, but did not comment on the cost or reason for purchase.

Apple’s plans for Chomp

“We buy smaller technologies companies from time to time and generally do not comment on our purposes or plans,” an Apple spokeswoman informed Bloomberg Business Week.

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