Ever since Google first announced the changes, which took effect March 1, there have been rumors about how the cloud-service provider was gearing up to invade privacy. But these rumors are as far from the truth as possible. Once you take the time to actually read about the changes and understand what the new policy means, it becomes clear that the changes are for the positive and will only improve user experience.
Because they now has a better idea of what services you usually use and, more importantly, how you tend to use them, it can personalize these services for you. For example, as they learn your interests, it will begin to show you advertisements that fall within these categories rather than ones that are irrelevant to you. Additionally, Google may begin to correct frequent spelling errors you make or offer suggested contact lists when you go to share content. Another move to more personalized services is the search results you’ll get from Google. According to Google, it will now know exactly what you’re looking for when you type in a generic search term that has multiple meanings. On top of this, Google will also begin to offer you the type of result that you use the most often.
So how soon will it be before you start to really see the effect of all these changes? That depends on how many Google services you use and how often you use them. If you have Google Apps and use a number of Google services like Gmail, Search, Google+, and Google Maps daily, then you’ll receive an extremely personalized experience and will see these relatively quickly. This is because the extent of Google’s personalized results relies on the number of Google platforms you use and how often you use them since Google is using on the information provided by you.
If you’re a little wary about the changes and have certain information you simply don’t want Google knowing, there are still ways to use Google platforms without have your data tracked. This includes chatting “off the record,” using the incognito window in the Google Chrome web browser, and simply signing out of your Google account to conduct a search.