Minecraft, a popular game and owned by Microsoft is on its way to China. The deal made with NetEase, a Chinese online-services company is to personally develop and sell a customized computer version of Minecraft, tailor-made, especially for sale in the Chinese market. An official release date for the games is yet to be announced. Microsoft has further made a deal with BesTV to market and distribute the customized Minecraft game for the Xbox platform.
Are you worried about changes being made to the game for you? If so, there’s some good news! The new Minecraft game is only for China. This will not affect gamers from the rest of the world. We are quite used to seeing this trend of international game creators making a customized version of the game for China, suited to the Chinese traditions.
Jonas Martensson, CEO of Mojang claimed that the company is always looking for more and better ways to expand the game and make it available to players around the globe. This will certainly bring a fresh and new spin to the game. “We look forward to welcoming China’s builders and adventurers to the world of Minecraft” said Martensson. The world of Minecraft will certainly be viewed from a new perspective. This is likely to be an exciting and engaging experience for Chinese gamers.
Microsoft appears to be taking the plunge and jumping head first into a massive consumer market but will be faced with a lot of challenges. It will be difficult to monitor and navigate in a market with rigid controls. Censorship and unending piracy are two of the major threats. It is very difficult for products to enter the Chinese market without any help from local partners.
The CEO and founder of NetEase appears to be equally thrilled, stating, “We are excited to bring Minecraft to Chinese audiences, and expect our large online community to embrace this preeminent game. With our deep understanding of the Chinese market and our ability to successfully launch world-renowned online and mobile games, we offer a strong platform for the introduction of Minecraft to China’s vast user base. We believe this cooperation could leverage the strengths of both Mojang and NetEase, as well as provide the world’s largest audience with a superior user experience.”